Spelling Mistakes Cost Lives
AKA Darren Cullen

Darren Cullen is a satirical artist, activist and writer, born in Leeds and currently based in London. Cullen initially thought he wanted to go into advertising as a career, studying it for four years where he learned the language and techniques of the medium but became increasingly horrified at the ethical implications involved. He abandoned advertising to study Environmental Art at Glasgow School of Art, graduating in 2005. He now uses the language of advertising to make work about the empty promises of consumerism, the deadly effects of greenwashing,  and the lies of military recruiters.

His best known projects include The Hell Bus, a "pre-apocalyptic marketing suite" inside a former Glasgow school bus satirising Shell's greenwash ad campaigns, Pocket Money Loans, a payday loan shop for kids offering children an advance on their pocket money at 5000% APR, which featured at Banksy's Dismaland; Action Man: Battlefield Casualties, a series of toys and films highlighting child recruitment in the British Army; and the Museum of Neoliberalism in London, about the cause and effects of 40 years of Thatcherism in the UK.